JJWells is a full service women's apparel and accessory store specializing in casual and career clothing. 

 

We provide great clothing and accessories as well as exceptional customer service.

 

 

 

We invite you to come in and shop with us for all your fashion needs!

 

 

 

 

 

Don't forget to vote

for your favorite Boulder County businesses!

---

Featured Designer of the Month!

 

Beija-Flor

Found only in the Americas, the beija flor (Portuguese for hummingbird) is a natural link between the continents of North and South America.  Hummingbirds are living wonders exquisite gems of nature.  The Beija-Flor brand is inspired by the beauty of these amazing birds, and the natural and spiritual qualities they represent.

Just like the music and culture of Brazil, Beija-Flor signifies individuality, soul, energy, motion, and distinctive taste in the modern world.  Besides being home to some of the largest and highest quality denim manufacturers in the world, Brazil has become a center of high fashion design, widely recognized as a major influence in the global jeans industry.

Lovers of all things Brazilian, mother-daughter founders Kathy Moca and Emilie Moca Whitaker, see themselves as ambassadors of style.  After recognizing how distressing the typical jeans experience can be, Kathy and Emilie saw a definite need in the global market.  This was the inspiration that lead them to create the Beija-Flor Jeans Brand.  Now Kathy and her daughter travel to Brazil discovering new designs and inspirations for their line of jeans.

Since 2005, the design duo has been bringing Brazilian jeans to women across North America who have spent their lives looking for that perfect jean.  By targeting the “modern woman”-whether she’s 22 or 52- the jeans are designed for women who want stylish, unique jeans that offer an unparalleled fit.

Beija-Flor jeans exemplify the innovative and creative conceptions that come naturally to the Brazilian designers.  But Beija-Flor jeans are altogether unique. What sets Beija-Flor jeans apart is the ability to combine Brazil’s innovative designs with a unique fit that appeals to the modern American woman.

All Beija-Flor designs are socially, environmentally, and ethically conscious.  Beija-Flor is careful to partner only with manufacturers in Brazil who share that same commitment.

 

 

 

---

Fashion Quote

 

“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity -- all I hope for in my clothes."

                - Yves Saint-Laurent

 

---

Fashion Fact

Pointed shoes originated in France, reportedly the invention of a Count of Anjou who wished to hide his deformed feet. To assure that the peasantry did not copy the aristocrats, the twelfth-century French king Philip Augustus decreed that the points of his subjects’ souliers should be between six and twelve inches long, depending upon one’s station.  That way the peasantry could not wear them because one could not do manual labor in them. 

 

---

 

 

 

 

 

2460 Canyon Boulevard | Boulder, CO 80302 | 303.449.2112 |  contact us